Behavioral Finance in Factor Investing: From Positional Warfare to Psychological Warfare
Traditional finance assumes that market participants are perfectly rational, which is obviously at odds with reality, so it cannot explain the many forms of mispricing that appear in practice. Behavioral finance treats investors as boundedly rational and combines traditional financial theory with psychology to study which irrational behaviors create mispricing and how those biases connect to asset returns. Factor investing treats human behavioral bias as a source of excess return, so it is worth reviewing the main results of behavioral finance as a whole and linking them to the anomalies seen in markets.






